Internet Marketing and SEO
What is internet marketing? Whether your company does business completely online, completely offline or a mix of the two – internet (or online) marketing is evolving into the method of marketing many companies use to increase sales.
Maybe you have just launched a new business, or you have an existing business but need to generate some new sales – no matter your reason, getting new sales leads is often very difficult for many businesses. Orange County Marketing and SEO has the skills necessary to help you achieve the results you seek.
With so many businesses using internet marketing today, it is easy to saturate the potential market place with ads that promise it all but fall short of delivering. Consumers today are more careful before clicking through an ad and becoming a potential sales lead for your business. We are concerned about quality, not just quantity. We will look at different marketing strategies for your business and help you find the perfect customer.
SEO (Search Engine Optimization)
If your potential customers are unable to find you online, then they cannot purchase your products or services. SEO involves getting traffic from various methods (such as free, organic or natural). Basically, your website will communicate with search engines (such as Google, Yahoo, Bing) so they can recommend your website during relevant searches by your customers. These search engines are looking for relevant content, how well your site is performing, Meta data (keywords), and how user friendly your site is. Based on this criteria, the search engine will rank your website and include you in your customers’ searches. Obviously, the higher you are ranked, the higher you will show in the search. We specialize in SEO work here at Orange County Marketing and SEO!
Common lead generation technique may include: traditional advertising, list purchases, newsletter opt-ins and other forms of internet marketing. It is important to remember that marketing is a continuing event – from lead generation to the post sales follow-up. All along the way there are multiple opportunities for your business to add value and drive leads through your marketing campaign.
Commit to incorporating internet marketing and SEO into your business and watch it soar! Orange County Marketing and SEO can help you create that real value required for your audience, help you understand their motivations and help guide their decision criteria. Your business can become a magnet for new business. Call us today for a free consultation.