Lead generation is often confused with list purchasing. A lead is a prospect that has the potential of becoming a customer. Purchased lists, mailing lists and contact lists, are nothing more than a passive list of people. Lead generation is considered an art by many, but is very straightforward. It is based on a process and is continually tested and improved.
Orange County Marketing and SEO excels in lead generation and understands what it takes to “get the phone to ring.” Let’s review some of the stages used in our lead generation process:
Generate Initial Response
This involves a number of steps and lots of planning. During this stage we –
Response Planning and Capture
This involves how you will handle leads as they start coming in, how you will track the source of the lead, and how you will capture the leads. These two elements are often overlooked or neglected, but are two of the most important pieces in your lead generation campaign. Without them, you campaign will not be as successfully, and you will have trouble tracking your leads. This will create issues if and when you need to modify your campaign.
Lead generation requires a significant amount of advanced research in regards to your marketing activity within your industry or niche. The proper market research will help select your target and will have a positive impact on your campaign. We understand how, when and where to conduct the market research and make sure that we have the most up-do-date information for your industry, niche and region.
If you are looking to walk into your office in the morning and have ten “hot” leads waiting for you, or better yet, have ten already-made sales waiting for, then call Orange County Marketing and SEO today. Together we can get you the leads you want and grow your business like you have only dreamed until now.